Monday, 7 November 2011

Reflective Response.

Since the beginning of this project I knew I wanted to experiment with typography, inspiration gained from my favorite designers Andre Beato an Anthony Burrel. The main inspiration came from an earlier post which was a print made by Anthony Burrel, where the print says "Oil & Water Do Not mix", and the print is silk-screened with oil & water from the golf of Mexico, and the print was sold in order to raise money for the gold of Mexico oil spill disaster.

I really liked the idea of creating typography that was in the context with what the message was saying. From this experimental idea, I then went on to creating typography with various different materials such as, Wax crayon, ink, Candle Wax, Bleach, Custard, Cream & Tea. I chose these specific substances in order to gain an understanding of what will work in print, and what will not. The messages chosen, are simple enough so that they stay in context with the substances, and they are not just UN-considered.

Having had time to reflect on my presentation last week, I feel that in order for me to continue these experiments with type and message I will need to consider a context for the message to be relevant and not just an experiment. The new way of thinking will reflect on all what I have experimented with so far, however, the set of posters I will make will be personal to me, yet having reason for being up on the wall. the message will be the most important piece of this project, whether the typography reflects the message, and above all whether its is relevant. Of course the message will reflect my beliefs, or what I think what is happening in everyday life, but I will want other people to be able to relate or react in some way.

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About Me

My name is Dan Gorham, currently based in a little village outside of Rye East Sussex. I am a Graphic Designer currently studying a BA in Art & Design with the University of Brighton (Visual Communication Design Pathway), I have 3 A levels in Art & design and have recently completed a foundation degree in graphic communication. My experiences within design, range from working in house with an agency called 44th Hill, to working freelance for clients I have gained myself, all while studying. At this time my work is mostly Visual Identities and 2D print based. I have worked with clients such as Moet Hennessy UK and have had the pleasure of working on conceptual idea based projects for High profile companys, in collaboration with agency 44th Hill. I love to experiment, and I love to tackle challenging briefs.