DESENSITIZED!!

1. Make less sensitive.
2.  Make (someone) less likely to feel shock or distress at scenes of cruelty, violence, or suffering by overexposure to such images.

This is a word which I feel society is today, especially when advertising is concerned. Everywhere we go, everywhere we look, and everything we touch is almost a form of advertising, and in my opinion, the world today is becoming more and more desensitized to what is around us.

I want to create a set of posters that are representative to this in some way, I want the poster to be of a specific language that the passer by / the reader automatically thinks it is something to do with selling, when its actually the opposite. However I will do this using the typographic language with the experiments I have undertaken, using hand made type.

The posters will represent what I believe and have views on, but at the same time, if someone was to read the poster they will realise it is something else, and may even relate to it themselves.

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