REFLECTIVE SUMMARY

 - Outcomes presented, guided by research and reflection
- Interdisiplinery (Experimenting with materials that print, message consideration,
silkscreening, researching, typography experimentation, design, 3D etc)
- Experimentation, research and reflecting on what worked, sparked development & outcome
- Experimental: For myself in general to gain new ways of working, to find things via research in order to generate new ideas.

Twinings new packaging - concept

packaging templates

Using my photographs of the colored tea, I placed them into a template I made, for the new packaging, advertising concept in partnership with Pantone referencing.

Further investigation / Research:

Having considered Twinings variations in flavors, all the teas have their own specific color. There is definitely room for consideration for a promotion in this, and Pantone comes to mind.

A recent lecture by Roger Law, creator of spitting image, reveals that most of his work is copied, yet made new and fresh. Taking something that already exists, and creating something new and fresh out of it can be done, and is done on many occasions.

However if this was to ever go to production, which I am extremely certain it won't, this is purely a creative excessive, gained from research and experimenting with old, to create something new, that sits within context.

Posters in Context:

Tea as a campaign

Direction: Working with tea

I found that printing with thick acrylic was a lot more successful than mixing it with PVA, the PVA seemed to water it down somehow. It also helped that the tea was a little more fine than ground coffee.

This technique has definitely opened my eyes to a new form of creating typography.

Whatever the time, whatever the flavour?

Concept of direction

"The Best Time is Tea Time", whatever the time of the day...

For my final direction, I have looked, and reflected on what has worked and what didn't really work when it comes to printing with different substances. Also considering the tag lines.

This was what stood out for me, however instead of using watered tea, for this poster I will use the silkscreen and sprinkle technique I done, with the coffee, but using tea directly from the bag.