Unit Conclusion

The reflective practice unit for me has been one of the most important projects in my studies. The unit has helped me gain an understanding more about hand crafted design, print and above all got me away from working on a computer. This year for me is about research, and what I can find, to look deeper into the industry, to pick out new ideas and to generate better work for my portfolio, this project defiantly did that. The experiments I undertook, drove me to find out what worked and what didn’t within print, and lead me to creating a campaign for ‘Twinings’ tea, and some bespoke packaging design, which I gained from further research, and pushing myself to find new and interesting ways of looking at a brand and advertising. Experimenting with various substances was a lot of fun, and got me away from working digital, which is the path in which I usually take. Looking back at my work, if I was to go back and change anything, I would have experimented more with various types of print, such as lino printing, and letter press. I feel that at times, I was creating typography out of substances, rather than actually printing them. The work that was presented at the end of my presentation, was entirely guided by process, experimenting, and research, however it does not mean it was the final piece of the project, there could have been many conclusions, which for me was successful, because the whole idea for me was to gain new ideas, from new ways of working.

The project for me has been challenging, yet very interesting. The style of the project is structured in a way that it forces you to generate new working ideas which made it a very positive experience. The project has allowed me to look deeper into the industry, and has opened my eyes to working in new ways.